 Surf, Skate and Videotape
We conceived the Surf and Skate in response to the success of our other event, the Surfing Hainan Open. Last year's open went so well we realised that there is room enough for at least two annual events of this kind.
This is China, after all, with one of the world's fastest-growing consumer markets, and interest here in beach leisure has never been greater.
If you will excuse the pun, the aim with the Hainan Surf and Skate is to catch a wave. We will be providing live online commentary of the surfing and skateboarding competitions in Chinese and English, and uploading videos from the beach throughout the event. On top of this, we will be hosting a video competition, all with a view to taking the event viral in the amazing world of Chinese cyberspace.
 To get the ball rolling (and to leave plenty of room for improvement when it comes to the video competition) Brendan from Surfing Hainan and Nate from Cholo Skate have made a short video.
We had some amazing video contributions at the last Surfing Hainan Open, and the aim at the Surf and Skate is to build an event that specifically produces viral content for the China market with the sponsors' brands and products embedded within.
Each video we upload during the event will include a sponsor's brand, logo or product, and the guidelines for the video competition will inform people that they gain extra points if they can get the sponsors’ products or logos into the video footage in a cool, fun or irreverent way.
 Our online content will be aimed at both English and Chinese-language viewers, and we will be employing a Chinese journalist during the event to write live commentary and press releases and liaise with the Chinese media.
We already have a prospective headline sponsor for the event - Waboba, makers of the ball that bounces on water - but we still have space for several extra co-sponsors.
For more information about our plans for the event, contact Brendan Sheridan at Surfing Hainan and ask for a sponsorship pack.
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